Privacy Policy

This privacy policy sets out how Nividas uses and protects any information that you give Nividas when you use this website. Nividas is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Nividas may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Responsible for collecting, processing and storing your personal information for this website is Nividas AB. For any questions regarding your personal data or if you believe that any information we are holding on you is incorrect or incomplete, please refer to:.

Nividas AB
Box 802
101 36 Stockholm, Sweden



We collect information about you in order to offer you our products and services as well as providing you the best possible customer experience. Following is a breakdown of the personal data we may collect

2.1 Customers buying a product

  • First name
  • Last name
  • Address information
  • Telephone number
  • Order information
  • IP address
  • Website visit behaviour
  • Eyewear prescription document
  • Email address

2.2 Customers signing up for newsletter

  • Email
  • IP-address
  • Website visit behaviour

2.3 Customers interacting with our support channels

  • First name
  • Email address
  • IP address
  • Facebook account information
  • Other information provided by customer in order to resolve the issue

2.4 Customers booking an eye exam

  • First name
  • Last name
  • Email address
  • Mobile phone number
  • Additional information provided by customer in the comment section

2.5 Customers applying for computer glasses

  • First name
  • Last name
  • Email address
  • Date of birth
  • Employer
  • Manager email
  • Corporate identity number
  • Workspace information (Distance to screen and keyboard)


Data protection is very important to us. We don’t collect more data than needed and by no means sell data to third parties. Below are the reasons why we collect your data:

  • In order to offer our products and services to our customers
  • To be able to resolve any issues with our products or services
  • To improve our products, services and online experience through occasional customer satisfaction surveys
  • To inform about product releases, special offers etcetera through email, social media retargeting and display/banner advertising.
  • To prevent fraud


cookie is a small file which asks permission to be saved in your computer’s browser. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

4.1 Cookies we collect

Below are the cookies we collect, what information they store and how we use them.


We have placed a facebook pixel on our site in order to serve you with tailored advertisements based on your website activity. The information may also be used to record how many times you have been served and ad and prevent that the same ad is showed to you repeatedly. Further information concerning Facebook advertising can be found in the data policy and the terms of service of Facebook Inc.

Google Analytics

We use Google Analytics to track user behaviour on the website. The data we collect using Google Analytics helps us understand which pages our users’ do and don’t find interesting, which products are popular and so on. We use this data to improve the overall user experience as well as resolve any potential bugs on the website. For more information about Google’s privacy policy, please follow this link.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.


You may choose to restrict the collection or use of your personal information in the following ways:

5.1 Email

If you have previously signed up for our email newsletter, you may change your mind at any time by writing to or emailing us at or click unsubscribe at the bottom of the email.

5.2 Cookies

You have the right to enable, disable or clear cookies or any other site analysis at any time. Please follow any of below links:

5.3 Google Analytics tracking

You can opt out of all Google Analytics site tracking by following this link.

5.4 Hotjar tracking

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

5.5 Facebook tracking

To control the ads you see based on your activity off of facebook, please follow this link.